Just as the appearance of dark clouds over the British summer landscape causes us to grab a brolly or head indoors, so the delivery of Software as a Service (SAAS) from The Cloud is having a significant impact on how software vendors are having to support their clients in the adoption of their products.
It wasn’t that long ago that software left the vendor warehouse on a CD and the revenue was recognised as soon as it shipped to the distributor. This later changed to the vendor recognising their revenue when the CD shipped from the distributor to the reseller, then when the software left the reseller to the end-user and finally when the software was installed at the customers site. But Cloud-based SAAS takes this don the final step as revenue will soon only be recognised when the user actually uses it.
Software vendors now have the ability to monitor the use of their software by end users and to report back to their organisations how much their software is actually being used, and therefore, how much they ought to be paying for its use. The implications for these software vendors and their channel partners are huge. Whereas previously a project was complete when the software was installed on the company server and made available to users, now the project is not complete until users have tried and fully adopted the software for their ongoing use.
To address this issue, a new discipline is emerging in its importance in this process. Complementary to Project Management, Change Management looks at the people side of adoption – before, during and after installation.
The impact of a well structured change management process, wrapped around the project management approach, has a significant impact on user adoption and realising the full benefits anticipated by the change.
Of course change management is not just applicable to changes in the availability of cloud-based software products. There are all sorts of initiatives taking place where changes in user behaviour are necessary for their success. Whether it is a larger scale project like encouraging particular groups of citizens to vote, shifting end users from using high street to online banking, helping employees to become more self-serving in accessing their personal benefits online or simply moving office, there is a science and approach to user adoption that has a significant impact on realising the intended benefits for organisations of all sizes.
Change Management is not a new science, but it is becoming recognised as a key methodology in changing user behaviours. As organisations become more accustomed to more rapid innovation and associated change, so the successful implementation of change management processes, complementary to traditional project management practices, offer significant opportunities for improved business performance .
For more information on change management services and how this could support successful change in your organisation please visit our website at www.emenex.co.uk.